The map shows job losses in various places in France. Bernard's interpretation is that state policies of aménagement du territoire (a difficult-to-translate term for which regional planning is a fair approximation) have led firms to locate in small towns and semi-rural areas by offering them important incentives (free land, tax breaks, and reduced labor costs). The problem is that these firms are often the only industrial employers near where they locate, so when they close their doors or lay off workers, it is difficult for the unemployed to find new jobs near their homes. That is why Marine Le Pen's rhetoric of "deindustrialization" resonates so well with working-class voters. "France no longer exports anything. Our industries have all been outsourced," she claims, falsely: France, the world's 5th largest economy, is also its 5th largest exporter. But workers who suddenly find themselves without work and with no other employer nearby may be excused for concluding that they live in an industrial wasteland.
Would relocation incentives help? It's an idea that the Socialists might want to consider.