Saturday, January 2, 2010

Constructing the Perfect Candidate

Pascal Riché draws on a biography the public relations consultant Jacques Pilhan to deduce the "symbolic profile" of the perfect candidate to oppose Sarkozy. Inverting Sarkozy's defining characteristics, he deduces that the ideal opponent should be calm, optimistic, generous, youth-oriented, and above the parties. Any ideas?

2 comments:

Anonymous said...

Might it be said that it comes down to convincing that 5% to 10% of undecided/centrist voters in the second round? It seems as if, come what may, 35-40% of voters will always vote Left, and 35-40% of voters will always vote Right.
In dressing the prototype of the winnable candidate, I think it more useful to hone this profile in light of the 5-10% of undecided/fence-sitting voters.

For instance, when translating this into real terms, the prototype anti-Sarko candidate would privilege winning over older voters and take for granted the "youth" vote since there are more plus-40 years old voters than under-30 voters.

My two cents: Dominique Strauss-Kahn can mold himself into such a profile if only because he already projects an image of self-control and Rabelaisian bonhommerie which is sort of missing in Sarkozy.



Chris P.

brent said...

Carla!