Tuesday, February 8, 2011

Demorand Takes Over at Libé

Libération has a new editor: the radio and TV personality Nicolas Demorand. Print journalism used to be relatively impervious to the celebrity phenomenon, but a certain implacable logic seems to be at work throughout "the cultural industries," as people have begun to call them. In the US, AOL just paid $315 million for the Huffington Post. "Content is king," proclaimed the head of AOL. But when "content" rules, product differentiation requires celebrity endorsement. Demorand may have what it takes to make a good newspaper editor, but he also brings with him (Libé's owners no doubt hope) an audience larger than most newspapers dream of.

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